Competitor & market analysis
We look at your market, competitors and customer expectations before deciding what the site should say or do.
WEB DESIGN HITCHIN
Websites designed forHitchin businesses.
UX-led web design for Hitchin businesses that need a website built around real customers, clear journeys and practical business goals rather than a generic template.
EXPERIENCE
27+
Years of technical experience behind every project, combining technology, UX and practical business thinking.
UX-led structureMobile-firstWordPressLocal support
STRATEGY · UX · DESIGN · WORDPRESS
Small-business pricing. Enterprise thinking.
We bring the kind of structured product and UX process usually reserved for larger organisations to smaller businesses, without the agency overhead.
Brand & positioning
We clarify what makes you different, how the business should feel and how that should show up visually and verbally.
UX & customer journeys
We map the key journeys, information hierarchy and conversion paths before designing screens.
Wireframes & page structure
We shape the content and page architecture first, so design decisions have a reason behind them.
UI, accessibility & design system
Responsive components, readable hierarchy, familiar interaction patterns and accessible decisions that stay consistent.
WordPress, CMS & launch
A practical build with a CMS customised around the client, plus technical setup, analytics and a supported launch.
THE DIFFERENCE
Not “just a website”. A proper digital product process.
Before we start decorating pages, we work out what the business needs to communicate, what customers are trying to do and where competitors are leaving opportunities open.
- Competitor and market review
- Brand and positioning direction
- Information architecture and content hierarchy
- Customer journeys and conversion strategy
- Wireframes before visual polish
- Responsive UI and accessibility thinking
- SEO foundations, analytics and launch planning
ENTERPRISE APPROACHWithout enterprise fees.
The same disciplines used on complex digital products, scaled to what a local or growing business actually needs.
★★★★★
5.0 Google rating
The same local, responsive service standard behind Nova’s technical work.
WEBSITE PRICING
Start for £99. Scale when you need to.
You do not need a four-figure project just to start looking professional online. Begin small, then add depth and functionality as the business grows.
FASTEST WAY ONLINE
Professional landing page
A focused one-page presence for Google Business Profile, local search, campaigns or a new business that needs enquiries now.
FROM£99Start here
STARTER WEBSITE
More than one page.
£249 A simple multi-page website when a landing page is not enough.- Core page structure
- Responsive WordPress build
- Contact form
- Basic SEO setup
- Launch support
BUSINESS WEBSITE
A fuller business presence.
£695 More strategy, UX thinking and room to grow.- Competitor review
- UX-led information architecture
- Customer journeys & wireframes
- Responsive UI & WordPress CMS
- Forms, SEO foundations & analytics
- Launch & handover
WEBSITE + CATALOGUE / SHOP
Products and richer functionality.
£1,195 For catalogues, product structures, enquiries or e-commerce.- Everything in Business Website
- WooCommerce setup
- Product/category architecture
- Customer purchase/enquiry journeys
- Scope agreed before build
CUSTOM PROJECT
More complex requirements.
Quoted For migrations, integrations, custom workflows or larger digital products.- Discovery and deeper UX work
- Custom functionality
- Integrations and migration planning
- Phased delivery where useful
- Clear written scope
Why can Nova offer this at small-business prices?
You are not paying for a large agency structure. The work stays lean, senior and focused on what creates value for your business.
WEBSITE MEMBERSHIP
Hosting, domain and care in one place.
After launch, you can take the website away and manage everything yourself, or keep Nova involved with a simple ongoing membership.
Your domain remains registered in your name. Nova manages the technical setup and routine care while you retain ownership.
FROM£15/month
£180/year
- Standard web hosting
- One standard domain registration / renewal
- SSL certificate setup
- Routine WordPress & plugin updates
- Backups and security checks
- Basic technical housekeeping
NEED CHANGES TOO?£45/hour
For content changes, new sections, troubleshooting or development outside the membership. No need to buy a large support package.
SELECTED WORK
Strategy you can see in the finished work.
Love to Muse shows how strategy, UX and a bespoke CMS come together in a finished experience shaped around the client, their customers and their commercial goals.
FEATURED PROJECT
Love to Muse
A UX-led catalogue experience with a tailored WordPress CMS, clear product journeys and a visual system shaped around the brand rather than a generic theme.
View our portfolioHOW WE WORK · UX PROCESS
A senior design process, made practical.
It is a real UX process, explained without the jargon. You see the thinking, evidence and decisions as the project develops, and we iterate when we learn something new.
Research & discover
Business goals, users, competitors, market context and evidence. We understand the problem before proposing the solution.
Define the experience
Positioning, requirements, information architecture, customer journeys, content priorities and measurable goals.
Ideate & structure
We explore approaches, shape user flows and create wireframes so the experience works before visual polish begins.
Prototype, validate & iterate
Key interactions and layouts are reviewed, tested where appropriate and refined. Feedback becomes iteration, not expensive rework.
Build the product
Responsive UI, accessible components, WordPress development, a client-specific CMS, forms, SEO foundations and analytics.
Launch, measure & improve
QA, launch and handover are followed by real-world learning. We can measure, support and iterate as the business evolves.
Local Web & Digital
Web design for Hitchin businesses.
Nova Digital combines senior product design, UX strategy, responsive UI and WordPress development in one practical process.
Remote Web & Digital projects are available across the UK.
WEB DESIGN HITCHIN
Need a website that has a reason behind every decision?
Tell us what you are trying to achieve and we will recommend the right next step.